Social Media Metrics and Evaluation Adjunct Lecturer

University of Florida - UF
Full time
Education and Training
United States
Hiring from: Anywhere

Title: Social Media Metrics and Evaluation Adjunct Lecturer



  • Location: United States

  • Classifications: Remote


JOB DESCRIPTION


Join the faculty of U.S. News and World Report’s 7th ranked U.S. public university at an exciting time of growth and opportunity. The online graduate program within the College of Journalism and Communications (UF CJC Online) seeks a qualified adjunct instructor to re-develop and teach MMC 6727: Social Media Metrics and Evaluation starting in the Fall 2020 semester (re-development) and Spring 2021 semester (first teach of course).


UF CJC Online transforms lives through graduate education founded in theory and influenced by industry. We offer the most comprehensive, digitally focused online graduate programs in the world. Students choose from eight master’s specializations and four graduate certificates that offer unparalleled opportunities for professional growth and advancement. UF CJC Online’s flexible programs are demanding by design and competitive by nature. Equipped with the skills needed to move communication forward, UF CJC Online graduates are an unstoppable force for the Gator Good.


Course Description:


In this course, the students will collect and analyze real social media campaign data and describe the proper measurement mechanisms to utilize. The students will learn how to identify the data points that help clarify campaign effectiveness, master the proper approach for analyzing data, and determine how the outcomes from data analysis should modify an overall strategy.


Course Learning Objectives:


Upon successful completion of this course, students will be able to:



  • Understand the definitions and nuances of social media metrics, and the role that analytics plays in campaign development

  • Utilize tools such as excel to combine and manipulate data to pull out key observations

  • Leverage native social data from Facebook/Instagram and Twitter to derive analysis on performance

  • Derive insights to answer the why behind performance

  • Develop reports and recommendations on optimizations based on social media performance

  • Present deliverables and speak to questions that might arise regarding social media metrics and analytics


Basic Instructor Expectations:



  • Prepare all course materials prior to the start of each semester

  • Take ownership of course material and make updates to content and assignments to ensure the information is current and accurate

  • Proactively engage with students throughout each week through meaningful activities that promote student academic growth

  • Engage with students in a professional and respectful manner. Promote a positive learning environment

  • Provide individualized, supportive and meaningful assignment feedback to further student learning

  • Provide students with clear assignment expectations including directions, rubrics and samples if necessary

  • Follow Quality Matters (QM) standards with all course materials and participate in the UF + QM processes

  • Reply to student and staff inquiries within 48 hours

  • Grade all student work within 10-days of the assignment’s due date or within 10-days of the submission date if the assignment was submitted late


JOB QUALIFICATIONS


Minimum Qualifications:



  • Bachelor’s degree required


Preferred Qualifications:



  • Master’s Degree strongly preferred

  • Instructors should have substantive subject matter expertise in the content area of their course(s). Minimum 3 years professional experience in a directly related field. 5+ years preferred.

  • Previous teaching experience at the university level is a plus. Online teaching experience preferred.

  • Diversity and inclusion make our program stronger and so we seek applications and nominations from a broad spectrum of individuals, including women, veterans, persons of diverse backgrounds and persons with disabilities.

  • Experience with Canvas LMS preferred.


How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Achieve Test Prep
Full time
Humanities Instructor – Remote/Home-based PART TIME | ACHIEVE TEST PREP | UNITED STATES Job Description Achieve is seeking an Online Humanities/Social Sciences Instructor to instruct and tutor college students to sit for standardized examinations. Classes run for 5-10 weeks, then...
Education and Training
United States
Hiring from: Anywhere
Auguste Escoffier School of Culinary Arts
Full time
Pastry Chef Instructor Fully Remote • Remote Worker – N/A Description Auguste Escoffier School of Culinary Arts is a leading accredited provider of online and campus-based culinary training and education. The school’s professional programs offer the proven combination of a...
Education and Training
United States
Hiring from: Anywhere
Juni Learning
Full time
English Instructor – Fall 2020 (Remote) REMOTE JUNI INSTRUCTORS ENGLISH INSTRUCTORS Do you love working with kids and inspiring the next generation of thinkers, writers, and doers? Instructors at Juni Learning work directly with students ages 8-18 by teaching weekly,...
Education and Training
United States
Hiring from: Anywhere
MicroTasks.io

Share you skills and get paid!

All from the comfort of your home.

LEARN MORE