Lead Generation Manager

Piggy, LLC
Full time marketing management lead generation
Marketing and Sales
United States
Hiring from: Anywhere

About The Role

Piggy is looking for an entrepreneurial-minded remote B2C Lead Generation Manager with strength in multiple paid media channels to join its team.

We are looking for an experienced professional in the digital field that has a proven track record in executing profitable, digital campaigns across all verticals, with personal finance and telecom services experience a plus. The ideal candidate must be an effective communicator, a multi-tasker, goal-oriented, deadline-driven, organized, and passionate about their work.

This Position Will Be Responsible For The Following:

  • Monetization and optimization of existing lead generation campaigns
  • Creating and iterating new opportunities for current and future verticals

Responsibilities:

  • Conceptualize and develop all forms of business to consumer lead generation campaigns for customer acquisition
  • Digital campaign setup, customization, execution, and maintenance
  • Research, contract and maintain partner/vendor relationships
  • Continuously test all advertising, email and landing page assets of digital marketing campaigns for quality assurance purposes
  • Conduct campaign performance analysis and develop strategic recommendations aimed at improving ROI and optimization
  • Analyze and understand KPI’s across all verticals to identify positive and negative performance trends and strategic direction for program improvement

The Successful Candidate Brings

  • Bachelor’s degree
  • 4+ years of paid media and SEM experience in managing digital and direct response campaigns in a lead generation environment
  • Self-starter with the ability to drive projects from inception to completion and work along cross-functional teams
  • Experienced with utilizing best practices in digital media including digital acquisition, email, social media and mobile marketing
  • Strong analytics, forecasting, and budgeting background
  • Experienced managing external relationship with clients and vendors
  • Proficient with Google Analytics, SEO and social platforms
  • Google AdWords Certified preferred
  • Experienced with customer segmentation and analytics
  • Knowledge of HTML, search and social advertising, URL architecting, programmatic advertising, email marketing, e-commerce and API development
  • Maintain knowledge of can-spam and other regulations regarding digital campaigns
  • Must be meticulous with details, possess strong communication, organizational skills and be an excellent writer
  • Ability to operate in a fast-paced, and dynamic environment
  • Thrives in a competitive environment and rises to the challenge of a fast-paced environment

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