Marketing Manager, Prospect Audience Marketing

Avalara
Full time
Marketing and Sales
United States
Hiring from: Anywhere

Marketing Manager, Prospect Audience Marketing


Marketing Remote, United States or Durham, North Carolina



  • The Prospect Audience Marketing team is looking for a results-driven marketing manager to support the Strategic Initiatives Group.

  • This person will join a team that manages strategy for the Communications, Excise, and Beverage Alcohol business units.

  • This is a challenging role for an experienced B2B marketer, covering many growing industries including streaming media, VoIP, unified communications, IoT, wineries, craft breweries, and more.

  • With three business units, there is a diversity of programs, strategy, and knowledge required. This is an ideal position for marketers who enjoy variety and a fast pace.


Job duties:



  • In this role you will be responsible for a range of duties including building comprehensive, end-to-end marketing campaign strategies, managing evergreen and individual marketing programs, and facilitating ongoing essential needs to ensure metrics are met for each business unit.

  • You will meet with extended marketing and business unit teams to develop and execute these broad marketing functions, spanning a full suite of B2B marketing tools.

  • Key to successful performance is the ability to analyze and understand buyer insights, then translate those into actionable messaging to drive product demand, create opportunities, build pipeline, and generate bookings.


Requirements:



  • Well-rounded B2B marketer

  • 5 years progressive marketing experience

  • Bachelor’s degree in business, marketing, or communications; Master’s degree preferred


Essential capabilities:



  • Proven B2B marketer: Ability to build complex, results-driven B2B marketing campaigns

  • Simplicity: Able to clearly convey a complex business or industry situation verbally, visually, and in writing

  • Ownership: Drive to dig deep to find answers, get the project done, always learn more

  • Adaptability: Flexibility to change course, do whatever it takes to meet team goals

  • Accuracy: Know the importance of getting it right the first time, and the risk if you don’t

  • Prioritization: Can skillfully juggle multiple projects, tasks, and requests with varying deadlines


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