Email Marketing Specialist

PandaDoc
Full time
Marketing and Sales
United States
Hiring from: Anywhere

Email Marketing Specialist



  • Marketing, Remote


Company Overview:


PandaDoc is an all-in-one document automation software for sales teams focused on closing deals fast, trusting their forecasts, and standing out from the crowd. Over 20,000 customers use PandaDoc to streamline their process to create, approve, and eSign proposals, quotes, and contracts. With powerful document creation and workflow capabilities. For more information, please visit https://www.pandadoc.com.


Company Culture:


We’re known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.


Pandas work best when they’re happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.


Check out our LinkedIn to learn more.


PandaDoc is looking for an experienced email marketer to drive engagement with the PandaDoc audience across the entire customer journey.


Your main duties will include assisting with new email marketing campaigns end-to-end, working with and finding new ways to maximize our current email database within various email platforms (Hubspot, Salesloft, Gainsight), testing and optimizing current static and automated emails, and managing our existing nurture drips for the product, content, customer and product marketing teams.


If you’re interested in SaaS for revenue teams and can generate innovative ideas that convert visitors to high-quality leads, let’s chat. As an Email Marketing Specialist, your role is to assist the Email Marketing Manager in reaching prospects and customers through email campaigns and inform them about company news, new content, product updates, and events.


Ultimately, you should be able to promote our brand and ensure our subscribers and customers stay engaged with our content and PandaDoc company updates.


In this role, you will:


Actively manage the email campaigns currently running and develop new programs



  • Identify new audiences to grow our existing database of contacts

  • Assist in the personalization and segmentation of our user databases to create a better customer journey and experience

  • Work with Marketing Operations to ensure database cleanliness and GDPR compliance

  • Report on overall success of campaigns across all platforms and gather data daily, weekly, monthly, etc.

  • Work with the email marketing manager to come up with the company email playbook for all teams

  • Execute all email set-up, troubleshooting, and resolution of potential issues

  • Become the central hub of existing email programs from various teams (sales, marketing, customer success, product)

  • Work with Marketing Operations to ensure database cleanliness and GDPR compliance

  • Manage and update all email marketing content calendars


Exemplify the center of excellence for email marketing



  • Develop and execute a conversational, yet professional subscriber and customer experience (match our brand tone and voice)

  • Partner with the product marketing team to understand the various customer journeys and translate that into an engagement plan in our email channel

  • Know the data – constantly analyze campaign performance and experimentation and make recommendations to continually improve campaign success and conversion rates

  • Build relationships with multiple teams to understand and report the amount of revenue generated from email marketing efforts


Support the execution of email programs for multiple teams



  • Content Marketing

  • Customer Marketing

  • Product Marketing

  • Brand / Digital Marketing


About you:



  • 2-3 years experience hands-on managing and executing email marketing campaigns

  • Proficiency in HubSpot, Salesforce, and Google Analytics

  • Know how to manage multiple email campaigns that span various audience types (subscriber, trial user, customer)

  • Understand the importance of the customer journey and become an internal advocate for it across multiple teams and departments

  • You like and appreciate direct feedback that is focused on your growth as well as business results

  • Genuine team player with exceptional collaboration skills for building strong relationships

  • Exceptional skills in written communication, project management, and organization

  • Ability to turn things around as quickly as possible and with little guidance


Benefits:


Our benefits include tremendous career growth opportunities, a competitive salary, health and commuter benefits, company paid life & disability, 20+ PTO days, 401K and FSA plans, and of course, a fun team of Pandas to work with!


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