Senior Product Marketing Manager

EdCast
Full time
Project Management
United States
Hiring from: Anywhere

Senior Product Marketing Manager



  • REMOTE

  • Product Management

  • United States

  • Full time

  • 20-US-CS-1126


Description


As Senior Product Marketing Manager, your core tasks and responsibilities include:



  • Provide hands-on product management, direction and input, including with specifications and requirements

  • Translate technical details into user (and partner) benefits; help implement and communicate these details and benefits across website and other media channels

  • Follow and analyze competitive and market developments and trends to help position products

  • Help develop and implement product marketing strategies (e.g., pricing, advertising, product launching)

  • Craft and implement compelling messages across marketing channels (including web and landing pages, social media, collateral and other promotional campaigns)

  • Work with various teams (product, marketing, design, content, acquisition, sales) to implement strategies

  • Test marketing product features, releases and copy/communications

  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

  • Fully understand company products and positioning; serve as product evangelist in the industry

  • Maintain straightforward competitive products and communicate effective message to the salesforce

  • Help maintain EdCast website using WordPress and other tools


Requirements



  • Proven experience as a Product Marketing Manager, including writing MRDs and specifications

  • Background in website management, design and copywriting

  • Experience in market and competitive analysis

  • Familiar with product marketing tactics (e.g., integrated marketing campaigns)

  • Working knowledge of analytics tools (e.g., Google Analytics, WebTrends, Domo)

  • Working knowledge of product and marketing tools (e.g., Intercom, Salesforce, Pardot)

  • Keen eye for detail

  • Creative; Excellent communication skills

  • Analytical mind and strong quantitative skills

  • Strong project management and technical skills; WordPress experience is a plus

  • BSc/BA required; Master’s preferred

  • Experience with HCM in product management or product marketing preferred


Benefits


An opportunity to get ahead in your career by being part of a scaling-up Silicon Valley company growing its business across the globe. It is a massive opportunity to bring your ideas, your knowledge and to make a real impact within an environment that is open and challenging. You will be joining a truly passionate and multicultural team willing to make a difference and positively disrupt the way learning is done within organizations. We believe in lifelong learning.


We believe we can create abundant opportunities for workforce learning and upskilling within the organization ecosystems. We have the spark, the ambition, the drive and the passion of making an impact in the world.


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