Vice President of Brand and Product Marketing

Tealium
Full time
Business Management
United States
Hiring from: Anywhere

VP of Brand & Product Marketing



  • REMOTE /

  • 701 – MARKETING – MARKETING /

  • FULL-TIME


As the VP of Brand and Product Marketing, you are responsible for leading all efforts to create exceptional customer experiences by telling a compelling story for customers and internally to support the Sales organization. You will drive the strategy and execution of best in class product marketing and brand initiatives, while leading a team of marketers in the development of brand, content, customer, and partnership marketing programs. You will own the product positioning and messaging across all internal and external-facing communications.


Product Marketing:



  • Messaging and Positioning: craft and optimize positioning and messaging (including competitive positioning) to equip sales teams to close deals, and deploy through all market-facing communication touchpoints (website, sales messages, SDR, content, etc.)

  • Product Launch: lead successful product launches from inception through successful launch

  • Sales & CS Enablement: equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge, with the aim of increasing close rates, competitor win rates, decreasing sales cycle length, increasing ACV

  • Pricing & Packaging: optimizing pricing and packaging for differing segments to maximize revenue and profitability and increase deal size

  • Thought Leadership: build event presentations, write compelling articles, and brief decision-makers, all in an effort to solidify our position as the thought leader in Revenue Intelligence

  • Partner Enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling Tealium


Brand and Content Strategy:



  • Content Strategy: craft content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision

  • Drive strategy and execution of brand marketing for key verticals and personas

  • Collaborate with the VP, Demand Generation and the international marketing teams to align on seasonal and vertical marketing messages, creative and go to market approach

  • Drive content strategy to optimize the Demand efforts

  • Work collaboratively and effectively with Creative team to brief, review and refine creative work in line with strategic objectives


Research, Insights & Management



  • Oversee end-to-end execution of qualitative and quantitative customer insight initiatives, including research design, analysis, and reporting

  • Develop client insights that shape brand strategy and drive key business decisions across the company, bringing the “voice of the customer” to the organization

  • Build a world class team– Recruit and hire exceptional team members

  • Manage, motivate, teach and develop a team of Directors,Managers, and individual contributors

  • Drive vision for team growth and organizational structure

  • Prepare and present progress against goals and relevant marketing metrics to team, cross functional groups and management

  • Support Marketing and Creative leadership on executive report-outs to leadership team and Board of Directors

  • Partner with the Demand Generation team to surface key client insights that promote growth and continually evaluate campaign performance

  • Work effectively cross-functionally with Sales and global teams


Why You Are The Perfect Fit:



  • 12+ years of product marketing experience in B2B enterprise software (SaaS experience required)

  • 7+ years of experience in a leadership capacity

  • Proven success building, developing and leading PMM teams

  • Ideally, experience at a company with ARR greater than $50M

  • Passionate about providing an exceptional customer experience

  • Creative, resourceful, detail-oriented, and well-organized

  • A strong team player but still a self-starter who thrives in a fast-paced, high-growth start-up environment

  • A self-driven, high energy leader with excellent cross-functional collaboration skills

  • Someone who flourishes when given responsibility and a sense of ownership


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